MEET THE TEAM
The People Behind Your Logo
Real people who know your programs, answer your questions and keep every order moving.
OUR TEAM
Who You'll Be Working With
The team that plans, sources, ships and supports everything with your logo on it.
Fred Lebuke
Founder and Chief Experience Officer
Fred Luebke has built his entire career around one core principle: lead with integrity while delivering client-first solutions. After earning his finance degree from Arizona State University, he began his career in accounting before moving into business development for a Fortune 500 print management company. That experience laid the foundation for founding Sidebar in 2001—built on the belief that service, creativity, and results should always go hand in hand.
Since then, Fred has grown Sidebar into a leading provider of branded merchandise, recognition programs, and technology-driven promotional solutions. Today, the company partners with organizations nationwide to elevate brand visibility, foster employee loyalty, and streamline fulfillment through creative, tech-enabled strategies.
Fred is trusted by both clients and colleagues for his straight-shooting honesty, deep industry knowledge, and the genuine care he brings to every interaction. Outside of work, he enjoys spending time with his wife, Davida, and kids—and when time allows, sneaking in a round of golf under the Arizona sun.
Connect now:
Brandi Nichols
Chief Operations Officer
Monique Breault
Vice President of Client Experience
Also answers to Swag Scientist or Swag Broker
With over a decade of experience in both B2B and B2C sales, Monique—known around Sidebar as “Mo”—has built her reputation on relationships. As VP of Client Experience, she brings a strategic, people-first approach to every engagement, prioritizing each client’s unique goals while curating branded solutions that get noticed and get results.
Monique is known for her ability to turn branded merchandise into business growth. She’s cultivated long-term client partnerships that have evolved alongside their companies—acting not just as a vendor, but as a trusted extension of their team. Whether she’s advising on event merch, developing loyalty programs, or recommending the perfect product mix, she brings creativity, insight, and energy to every conversation.
A proud Arizona native and graduate of Arizona State University, Monique lives in Scottsdale with her furry BFF, Gucci. When she’s not building brands or brokering swag, she’s likely hitting the gym, booking her next travel adventure, or tracking down the best bites in town.
Let’s talk swag:
Adam Gomez
Distribution Manager
Adam Gomez brings over 15 years of operations and logistics experience from a Fortune 100 company, where he led high-performing teams across Operations, HR, and Technology. Along the way, he built an impressive track record—earning top scores on Corporate Safety and Air Transportation Audits, driving one of the top three best-performing operations in the U.S., and achieving the lowest turnover rate in his district through smart leadership and strong culture-building.
Adam also served nine years in the United States Marine Corps Reserve, where he honed the discipline and determination that continue to guide his work today. He holds a B.S. in Applied Business Analytics from Grand Canyon University and multiple certifications in Supply Chain Management from CSCMP.
At Sidebar, Adam leads the distribution team with a relentless focus on accuracy, efficiency, and service. He’s always on the lookout for ways to optimize workflows and exceed expectations—combining military precision with real-world logistics know-how.
Connect with Adam:
adamg@gosidebar.com
Tristan Lovasz
Accounting Manager
WORKING TOGETHER
One Team.
Every Detail.
From the first conversation to final delivery, the same people stay with your account.
Known by Name
You work with people who already know your brand, your programs and your history. No starting over.
Fully Connected
Merchandise, programs, fulfillment and support, coordinated by one team.
Nothing Dropped
Every step is tracked from planning to delivery and invoicing, so nothing slips through the cracks.
We've Introduced Ourselves. Your Turn.
Tell us what you need. We’ll bring the right people to the table, from strategy to delivery.