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Fred Luebke portrait

Fred Luebke

Post time: 6:17 am

Fred Luebke has built his entire career around one core principle: lead with integrity while delivering client-first solutions. After earning his finance degree from Arizona State University, he began his career in accounting before moving into business development for a Fortune 500 print management company.  That experience laid the foundation for founding Sidebar in 2001—built on the belief that service, creativity, and results should always go hand in hand.

Since then, Fred has grown Sidebar into a leading provider of branded merchandise, recognition programs, and technology-driven promotional solutions. Today, the company partners with organizations nationwide to elevate brand visibility, foster employee loyalty, and streamline fulfillment through creative, tech-enabled strategies.

Fred is trusted by both clients and colleagues for his straight-shooting honesty, deep industry knowledge, and the genuine care he brings to every interaction. Outside of work, he enjoys spending time with his wife Davida and kids—and when time allows, sneaking in a round of golf under the Arizona sun.

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