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Brandi Nichols

Post time: 2:45 pm

Since stepping into the role of Chief Operating Officer in 2022, Brandi Nichols has helped lead Sidebar through a period of significant growth—nearly doubling the size of the company while strengthening internal operations at every level. From reporting systems and team management to process improvements and documentation, Brandi has been instrumental in scaling operations without sacrificing service or quality.

She leads a growing team with a focus on efficiency, clarity, and collaboration, and has spearheaded the development of formal training and reference tools to support consistency across the organization. Her deep operational knowledge and strategic mindset are key to Sidebar’s continued momentum and client success.

Before joining the print and promotions industry, Brandi built her leadership foundation in restaurant management—an experience that still informs her people-first, service-focused approach. Off the clock, she and her husband Scott stay busy with keeping up with their kid’s cheer, basketball, and football schedules.

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